Don’t prepare to fail. Prepare only to win.
— Mehdi Hasan
In Part I, we explored how careful, disciplined drafting transforms a brief into a tool judges can actually use—how clarity, precision, ethical rigor, and structural logic make written advocacy credible and actionable. The same principles carry forward into oral argument. Persuasive appellate advocacy relies not on clever phrasing or theatrical delivery, but on clear thinking, preparation, and the ability to guide a decision-maker through complexity with confidence, restraint, and discipline.
Since persuasive oral advocacy depends on storytelling and the capacity to communicate with ease and clarity, I often start my advice to moot court participants and young lawyers with a familiar exercise: imagining a conversation with a stranger over drinks at a bar. This simple scenario tests an advocate’s understanding of the facts, the law, the issues, and the procedural context. More importantly, it challenges them to explain those elements clearly, succinctly, and persuasively to someone unfamiliar with the case, showing why each point matters. If your arguments can be understood—and appreciated—by a stranger, you are well on the path to guiding a bench.In this way, the exercise is both a mirror and a bridge: it reflects your mastery of the written brief developed in Part I while helping you turn that work into compelling oral advocacy.
Vignette
You’ve just made it through the final round of a moot court competition. Exhausted but exhilarated, you head to a nearby bar for a drink—to take the edge off the adrenaline and to celebrate. You and your partner managed to win every round of the oral competition, taking first place overall.
As you ease onto a stool at the bar, a stranger sits nearby, drink in hand, wearing a disarming smile. Sensing your euphoria, he asks how your day has been going. You tell him that you and your partner just won first place in a moot court competition.
He looks a bit puzzled. He is clearly not a lawyer and, judging by his expression, seems slightly confused—but genuinely interested. He asks what the competition was about.
You describe, in summary, the operative facts, the legal issues, the gist of your arguments, and the refutations of the opposing side’s claims, finishing with a neatly framed, cogent grand finale. It takes about five minutes.
He pauses, takes a sip of his drink, and asks for elaboration. You oblige. This time, you provide a more compelling narrative of the facts, marshaled into persuasive prose. You expand on the legal issues and focus on the nuances most critical to be raised and addressed, grounding your explanations in reasoned, evidence-based arguments.
Intrigued by your storytelling style—delivered conversationally, with the ease of a seasoned storyteller, complete with eye contact, hand gestures, modulation of tone, and a relaxed but controlled manner—he asks how you prepared. He wants to know about the rhetorical and oratorical techniques you used, and the strategies and tactics behind what he now clearly recognizes as a winning performance.
Like the Dude in The Big Lebowski, you “abide”. Your one-person audience occasionally interrupts with penetrating questions. He’s not merely curious; he is a disciplined listener. Like you, he listens not only with his ears but with his eyes, absorbing the full extent of the performance—the words, the pauses, the emphasis, the confidence.
Your narrative to the stanger followed the same structure of your moot court presentation with a beginning, a middle, and an end. It follows the classic “three T” principle: Tell them what you will tell them, Tell them, and then Tell them what you told them.
You explain that, with only about 20 or 30 minutes per team member—some of which had to be reserved for rebuttal—the first speaker introduced the entire presentation, while the second delivered the conclusion. Each issue was addressed using the same three-T approach, ensuring coherence and reinforcing retention. Depending on whether the panel was cold, warm, or hot, you adapted on the spot; you were, as they say in the theater, fully in the moment. A cold bench gave you the opportunity to present your arguments and refutations without interruption. A hot bench, by contrast, meant rapid-fire questions that required concise, precise answers, while still leaving room to address critical nuances. Ignoring those nuances could easily tilt the outcome in your opponent’s favor.
You noted that throught the competition, you kept in mind that every panel was different. As a result, you tailored your presentation, remained flexible, and customized your answers to the specific concerns and perspectives of the panel members. You also responded directly to fallacious arguments, false claims, misstatements, or misinterpretations as they arose. None of this would have been possible without thorough preparation—including anticipating likely questions and plausible arguments from the opposing side.
At some point, you briefly mention that many of the rhetorical devices and strategies you relied upon trace their origins to Aristotle, were refined by Cicero and Quintilian, and have been carried forward by modern orators, scholars, and debaters. These tools helped shape arguments aimed at persuading your audience—the panels you faced—and, ultimately, at winning.
As you finish your drink and slide off the barstool to head for the door, the stranger looks up at you with a quiet, satisfied smile—almost as if he had just won something himself. Then, eager to show you what he’s taken in, he says:
“So let me see if I’ve got this right. Advocacy isn’t about sounding brilliant. It’s about thinking clearly under pressure. When you’re standing in front of a group of judges, your job is to guide them through complexity—with confidence, restraint, and structure. And that kind of mastery doesn’t come from flair. It comes from preparation, judgment, and disciplined storytelling—applied consistently and with purpose.”
He pauses, then adds, gesturing lightly between you and the empty glass on the bar:
“Kind of like what you just did here. You made it easy to follow what happened, why it mattered, and why the other side didn’t quite get there.”
You smile, nod, and head out into the night—knowing that, without ever setting foot in a courtroom, he understood the facts, the issues, the arguments, and the refutations. And he understood them not because the law was simple, but because the advocacy was.
FROM STORY TO STRATEGY: The Architecture of Persuasive Oral Advocacy
Rhetorical Foundations
Rhetorical devices are not designed for pure reasoning or for discovering absolute truths—that is the province of dialectic, most famously associated with Socrates’ method of questioning. That said, the Socratic method can be especially useful when preparing for the presentation stage of a competition, particularly in anticipating questions and testing weaknesses.
Rhetoric, by contrast, operates in the realm of probability and persuasion. Its aim is not necessarily to uncover the truth, but to win arguments—though, at times, it may incidentally illuminate it. As a lawyer, your task is to craft the most persuasive arguments possible to move judges or arbitration panels to rule in your favor.
Aristotle famously identified three primary modes of persuasion in The Art of Rhetoric: logos, ethos, and pathos. These remain relevant today, though their relative weight and effectiveness depend on context, forum, and audience. When constructing an argument, you blend these modes deliberately, adjusting the mix to suit the moment.
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- Logos: the use of logic and reasoning—the most persuasive mode in courts and arbitration, grounded firmly in evidence.
- Ethos: the credibility and character of the advocate; trust is essential, and it is undermined by manipulating facts or misrepresenting the law.
- Pathos: emotion, empathy, and controlled passion—particularly powerful with lay juries, but also effective in reinforcing conclusions when used judiciously.
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The Five Types of Argument in Practice
You also reflected on the five types of legal argument—most effective in written submissions, but equally important to address in oral argument:
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- the legal text,
- the intent of the drafters as reflected in legislative history,
- judicial precedent,
- tradition, and
- policy.
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You explained how you built your arguments by emphasizing legal text and statutory intent where applicable, examining precedent to align with—or distinguish—your case, and invoking tradition and policy to reinforce your position when appropriate. These elements were woven into a cohesive narrative supported by evidence rather than asserted in isolation.
Structuring Your Argument to Persuade
Turning to Aristotle’s categories of rhetoric—judicial, deliberative, and demonstrative—you noted that the judicial category was most relevant to the competition. Within that framework, Aristotle identified five core elements of persuasion that remain indispensable today:
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- Invention (research and gathering material)
- Arrangement (organizing material into a coherent, persuasive narrative)
- Style (choosing language and crafting expression)
- Memory (internalizing the presentation)
- Delivery (tone, gestures, facial expressions)
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Not much has changed since Aristotle. The advocate’s task still involves preparing, organizing, and delivering persuasive arguments grounded in probability and reason. In moot court—and in real hearings—you should avoid merely repeating your written submission. Judges have already read it; they do not need a lecture on the facts. Instead, your role is to guide their attention to what matters most, particularly by responding directly to their questions.
Arrangement: The Four-Part Classical Framework
You emphasized arrangement—how arguments are structured—as the backbone of persuasion. Aristotle’s four-part classical framework remains remarkably effective:
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- Introduction (prologue)
- Narration (operative facts—the essential, relevant facts)
- Arguments (including refutations)
- Conclusion (epilogue)
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The Introduction
The introduction should be brief—typically sixty to ninety seconds—and should identify the issues, summarize your arguments and refutations, and point clearly toward your conclusion. Your opening sentence must engage immediately. You experimented with different openings, even considering starting with a question, before deciding that questions were often more effective later—particularly in closing.
The Narration of Facts
You kept the narration concise, assuming the panel had read the briefs. You presented only essential facts, in the order corresponding to the issues, and aligned them with the speaker responsible for each issue. You anticipated counterarguments and chose strategically whether to address them upfront or reserve them for rebuttal—recognizing that time constraints often require tactical concessions.
The Arguments (and Refutations)
You practiced not only responses but listening. When questions arose, you answered directly, maintaining eye contact with the questioner while also engaging the rest of the panel. You aimed for clarity, completeness, and cogency.
You also practiced steelmanning—presenting your opponent’s argument in its strongest form before exposing its weaknesses. This approach demands intellectual honesty and deep preparation, but it enhances credibility and sharpens refutation.
The Conclusion (Epilogue)
A strong conclusion synthesizes rather than repeats. In the peroration, you sought to achieve the four aims Aristotle identified:
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- Reinforcing credibility
- Reasserting and amplifying key arguments
- Engaging emotion without abandoning logic
- Leaving a clear, memorable takeaway
Not introducing new arguments, you conclude deliberately, not abruptly, reminding the panel of what you promised, what you delivered, and why the law and the facts supported ruling in your favor.
What Judges Are Really Listening For
Judges seldom wonder if you sound impressive; they focus on whether you are useful. In particular, they pay attention to:
- Clarity – Can I follow your argument without effort?
- Control – Do you understand the record and the law well enough to adapt?
- Judgment – Do you know when to press, when to concede, and when to stop talking?
- Candor – Are you accurate about the law and fair about the facts?
- Responsiveness – Are you answering my question, or delivering your speech
- Structure – Do your answers coherently and persuasively address the legal issues?
Judges notice immediately when an advocate is:
– reciting rather than reasoning,
– resisting rather than engaging, or
– performing rather than persuading. They also recognize—often as quickly—when an advocate is well-prepared, composed, and dependable.
PRACTICAL TOOLS
Advocacy at a Glance: A Working Framework for Oral Persuasion
Preparation
→ Issue identification (what actually matters, not what is merely interesting)
→ Opponent analysis (their best case, not their weakest caricature)
→ Question anticipation (what a skeptical, well-prepared judge is most likely to ask)
Structure
→ Orientation (where you are going and why it matters)
→ Operative facts (only those facts necessary to decide the issue)
→ Argument + refutation (presented as a coherent narrative, not isolated points)
→ Synthesis (why your position resolves the problem better than the alternative)
Persuasion
→ Logos (clear reasoning anchored in law and evidence)
→ Ethos (credibility, accuracy, and intellectual honesty)
→Pathos (measured emphasis, human stakes, and controlled conviction)
Execution
→ Listening (to the bench, not to your outline)
→ Adaptation (adjusting in real time to tone, questions, and signals)
→ Presence (calm authority under pressure)
Guidance for Oral Advocacy: Preparation, Delivery, and Judgment
Preparation: Do the Work Before You Ever Stand Up
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- Anticipate every plausible question—especially the uncomfortable ones
- Prepare concise responses (ideally 20–30 seconds) that answer directly before elaborating
- Master both sides of the case; if you cannot argue the other side convincingly, you do not yet know your own
- Prepare distinctions and fallback positions in advance, not on the fly
- Visualize your performance, including interruptions, difficult questions, and moments of concession
Delivery: How You Speak Matters as Much as What You Say
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- Maintain steady eye contact with the questioner, while engaging the full panel
- Use pauses intentionally—silence can reinforce authority and clarity
- Control pacing and tone; urgency is conveyed through precision, not speed
- Use your voice deliberately: breathe from the diaphragm, avoid mumbling, and vary cadence
- Body language matters: posture upright, shoulders open, gestures controlled and purposeful
Responsiveness: Answer the Question Asked
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- Respond directly to the question before expanding
- Clarify or paraphrase if a question is unclear—never guess
- Correct misstatements calmly and respectfully, without embarrassment or defensiveness
- If necessary, acknowledge uncertainty honestly and pivot to what you can answer
Judgment: Advocacy Is a Series of Choices
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- Concede strategically when the cost of resistance outweighs the benefit
- Avoid personal attacks, sarcasm, or tu quoque arguments
- Maintain a conversational tone; persuasion rarely sounds combative
- Take notes sparingly—only what will help you respond or return to a key point
- Supplement your partner’s answers tactfully when necessary, especially on critical issues
- Seize openings created by your opponent’s missed or incomplete answers
Presence Under Pressure
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- Pay attention to verbal tics, filler words, and throat clearing
- Videotape practice sessions:
- Fast speed: gestures and posture
- Slow speed: facial expressions
- Normal speed: responsiveness and overall presence
- Use humor sparingly and only when natural, tasteful, and well-timed
- Stay attentive while others speak; advocacy does not stop when you sit down
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Authority and Accuracy
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- Be cautious when citing cases: separate holdings from dicta
- Verify authorities meticulously; credibility is fragile and easily lost
- Use flashcards or quick-reference sheets for key cases, issues, and rationales
- If you forget a detail, acknowledge it cleanly and move on
Final Rule
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- Practice relentlessly; there is no substitute for repetition under simulated pressure.
Common Mistakes & Why They Cost You
Over-answering the question
→ Signals insecurity and loss of control
Resisting obvious concessions
→ Damages credibility and wastes goodwill
Arguing strawmen instead of the opponent’s best case
→ Suggests superficial preparation
Ignoring signals from the bench
→ Indicates poor listening and poor judgment
Sounding rehearsed rather than present
→ Undermines confidence in your adaptability
Using authority inaccurately or imprecisely
→ One mistake can eclipse ten correct points
Trying to “win” the exchange instead of helping the court decide
→ Judges reward assistance, not aggression
Oral Advocacy Checklist: A Practical Readiness Guide
BEFORE YOU STAND UP
Preparation
☐ Identify the real issues (those that decide the case, not those that decorate it)
☐ Master the operative facts—know what matters and why
☐ Anticipate every plausible question, especially the hardest ones
☐ Prepare concise answers (20–30 seconds) with controlled expansion
☐ Understand the opponent’s best arguments—and your best response to them
☐ Prepare strategic concessions and fallback positions in advance
Structure
☐ Orientation: Where am I going, and why should the judges care?
☐ Facts: Only what is necessary to decide the issue
☐ Argument: Clear, logical, and anchored in law and evidence
☐ Refutation: Address opposing arguments at their strongest
☐ Synthesis: Why your position resolves the problem better than the alternative
WHILE YOU ARE ARGUING
Execution
☐ Answer the question asked—directly and immediately
☐ Maintain eye contact with the questioner and engage the full panel
☐ Listen actively; do not plan your next sentence while the judge is speaking
☐ Adjust tone, pacing, and depth based on the bench’s engagement
☐ Pause deliberately after key points
Persuasion
☐ Logos: Reasoning is clear, structured, and accurate
☐ Ethos: You are credible, candid, and disciplined
☐ Pathos: Used sparingly to reinforce—not replace—logic
UNDER PRESSURE
Judgment
☐ Concede when resistance costs more than it gains
☐ Correct misstatements calmly and without defensiveness
☐ Avoid ad hominem attacks, sarcasm, or overstatement
☐ Keep the exchange conversational, not combative
☐ If unsure, acknowledge it and pivot responsibly
AFTER (AND BEFORE THE NEXT ROUND)
Practice
☐ Rehearse under simulated pressure
☐ Videotape practice sessions and review critically
☐ Eliminate filler words, verbal tics, and unnecessary gestures
☐ Practice again

This is a compelling and practical guide that demystifies oral advocacy by grounding it in clarity, discipline, and storytelling rather than theatrics. The barroom vignette is especially effective in showing how true mastery means being able to explain complex law simply and persuasively. A valuable read for any moot court participant aiming to turn preparation into confident, winning advocacy.
Thanks for this continuation of the first article. Very illuminating I am sure for both legal (and like myself) non-legal minds.
From past experience, I wonder if lawyers may at times forget the differences in presenting before a judge vs a jury?
For example, as a layman I was on a mock jury trial case for a legal firm ‘testing’ its new lawyers. Opposing lawyers already had 1-2 years of experience, yet they were stopped in their opening presentations for addressing their crafted comments towards the judge rather than the jury, as though he was the one to be persuaded.
The main criticism at the end of the 3 days was lawyer inability to match presentational techniques and clarity of information with the needs of the jury.
Maybe they would have benefited from your outlines while coupling these with the hands-on guidance they received about adapting to the courtroom context.
Thanks again.